Unless your script is for a formal project (like technical training), going conversational is usually best.
Why? Most people find it pleasing to listen to speech that sounds like a natural conversation… you know… like a friend talking to a friend.
One of the easiest ways to keep your script as conversational as possible is to use contractions. I’m talking about combining words like we do in natural speech.
I’M instead of I AM
DON’T instead of DO NOT
You get the idea. Here’s an example:
If you are looking to get more clients for your business,
wishing is not the best strategy.
This line reads much better when you use contractions:
If you’re looking to get more clients for your business,
wishing isn’t the best strategy.
Not only will contractions make your informational voice over scripts read better, but they’re nicer on the ear of listeners too.
More script tips later!
Image Source: Front Mic